By the end of 2023, it’s estimated that 99% of companies will use at least one SaaS solution for their operations. Meanwhile, 38% of companies today run entirely on SaaS.
From these numbers, it’s clear that digital solutions are becoming an integral part of business operations. In an ever-evolving, competitive landscape that demands agility and resilience, more companies are relying on specialized SaaS solutions to support efficiency, collaboration, and ultimately better client experiences across their business.
Here’s a closer look at examples of SaaS used throughout key business areas and the myriad of benefits each provides.
Sales & Marketing
Sales teams are at the forefront of customer interaction and revenue generation. With CRM platforms like HubSpot or Salesforce, sales teams not only have centralized access to prospect data that helps them identify high-priority leads; they can also easily track all of a prospect’s activity and use automated follow-ups to nurture relationships with leads.
From an analytics and reporting standpoint, these SaaS platforms give sales teams a more transparent view of sales performance as well as patterns in prospect behaviors. These insights can help sales rethink their current strategies and find opportunities to adapt so they can achieve better outcomes.
As digital channels play a bigger role in reaching and engaging target audiences, marketing teams are increasingly being asked for more digital output. SaaS solutions like HubSpot and Salesforce once again deliver the tools to help marketing teams work faster and yield better results.
In HubSpot, for instance, marketing teams have access to tools that make it easy to create, edit, and manage content without having coding knowledge. Once a prospect fills out a form on one of the landing pages they create, marketers can automatically enter them into a lead nurturing workflow to ensure timely and relevant communications.
The tight integration of sales and marketing in these SaaS solutions establishes more seamless collaboration between the two departments. Marketing teams can ensure that sales teams have all the information they need before leads are handed off, while sales can share their lead insights to help marketing deliver valuable campaigns and content.
In a time when customer expectations are bigger than ever, top-notch client support is critical. Clients have come to expect quick resolution to the issues they face — and when they get it, they’re more likely to be loyal and recommend businesses to others.
Investing in SaaS solutions like ServiceNow and Zendesk supports these initiatives. Both of the softwares include specialized tools that make it easier for support teams to manage inquiries, ensuring nothing falls through the cracks and requests are tracked for a timely response. Self-service options, meanwhile, allow clients to quickly search and find solutions to common issues. While clients save themselves from having to reach out to support teams, the ability to resolve issues on their own leaves them empowered.
While implementation teams may be leading the charge in client onboarding, marketing, sales, and client support all have their stakes in the game:
- Marketing wants to ensure that the onboarding process is a reflection of the promises made to establish trust and credibility
- Sales wants to ensure clients are equipped with the resources and knowledge to make the most out of their investment and see its value
- Client support wants to ensure a well-executed onboarding process that sets a positive tone for the client journey from day one
A client onboarding automation platform like Setuply acts as a bridge between sales, marketing, and client support teams that ultimately supports a better client experience. Every stakeholder has real-time visibility into the progress of an onboarding project, so they can identify any bottlenecks and areas where they can provide proactive support. Built-in communication channels allow the teams to collaborate in real-time, ensuring good coordination at every step of the onboarding process and that clients’ needs are met.
At the same time, Setuply features tools to streamline data migration, client communications, and other key steps in the onboarding process. While establishing a consistent and engaging experience for clients, implementation teams can maintain a more balanced workload — even as client volumes increase.
Experience the next generation of client onboarding firsthand. Request a Setuply demo.